Masa (Journey) is a new Israeli state project which aims to fight assimilation by harassing and kidnapping young cross-pollinating diaspora Jews and sending them off to be ranted at by furious Israeli bobbes. Masa’s advert is being screened in Israel, here’s the translation:
More than 50% of young Jews abroad assimilate (mitbolelim) and we are losing them.
Do you know a young Jew abroad?
Call the Masa project and together we will strengthen his connection to Israel so that he won’t be lost to us.
Masa. A year in Israel, love for life.
Is Masa the equivalent of a Jewish Crimewatch? One things for certain, Jews are still way ahead of the game when it comes to innovations in the art of matchmaking – and guilt giving.